The time it takes for a really good movie you've just watched to become really good again. It usually takes about a week or two, and is dependent on the movie and person.
*Kyle watches the Back to the Future series all in a row*
Jared: Dude, Kyle you gotta come over and watch the Back to the Futures with me, they are so amazing!
Kyle: Nah dude, not really feelin' it, I just watched them yesterday, so they're on movie cooldown for me.